SOCHI Olympics 2014
I have been a fan of the Olympics for as long as I can remember. At a young age I was obsessed with the gymnastics events in the Summer and the ice skating events in the winter. Something about the grace and poise the athletes possessed always amazed and inspired me.
As I've grown older I've come to appreciate a variety of Olympic sports and the dedication and talent that each one of the athletes possesses. There are so many events now that there really is something for everyone to watch and cheer for. The coolest part about the Olympics is the intense competition among athletes around the world but at the same time the unspoken bond and camaraderie that they all share. They have a love for the sport and a determination that can't be matched.
As I've grown older I've come to appreciate a variety of Olympic sports and the dedication and talent that each one of the athletes possesses. There are so many events now that there really is something for everyone to watch and cheer for. The coolest part about the Olympics is the intense competition among athletes around the world but at the same time the unspoken bond and camaraderie that they all share. They have a love for the sport and a determination that can't be matched.
Just like any other popular sporting event, The Olympics is a huge marketing and advertising stage. Millions of dollars in sponsorships are given by individuals, companies, and countries to support their athletes and the Olympics in general. One of my favorite things to watch during the Olympic coverage is the backstories on the athletes. It's amazing to hear about their journeys and how hard they've worked to get to this point.
One of the biggest factors in an Olympian's life is the support they receive from their parents. One major company has taken advantage of this concept and has crafted a brilliant campaign based on the countless moms that have sacrificed so much for their children to become the best athletes in the world.
One of the biggest factors in an Olympian's life is the support they receive from their parents. One major company has taken advantage of this concept and has crafted a brilliant campaign based on the countless moms that have sacrificed so much for their children to become the best athletes in the world.
Everything about this campaign is effective. It's emotionally appealing. The commercials are very high-quality. The ads are inspiring. And it's easy to make the connection between the brand and the sponsorship even though it barely mentions the name P & G.
These campaigns really hit home for a lot of people. The P & G name has become tied to a concept that is so positive and profound that it is surely going to be effective in boosting sales and brand awareness. I think P & G really went for the Gold!
The Olympics is such an awesome time to see creativity come out in so many different ways and advertising is just another aspect of that. I think sponsoring athletes is an awesome thing for companies to do and it's one of the most effective things to consider when trying to build a household name. I love the Olympics and the marketing behind them. Go Team USA!
The Olympics is such an awesome time to see creativity come out in so many different ways and advertising is just another aspect of that. I think sponsoring athletes is an awesome thing for companies to do and it's one of the most effective things to consider when trying to build a household name. I love the Olympics and the marketing behind them. Go Team USA!
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